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Nike Cuts Ties with Bronx Sporting Goods Store After 50 Years

About a week ago I saw a post on Nicolas Heller’s (better know as @newyorknico) Instagram page about a sporting goods store in the Bronx called Franks Sports Shop. This isn’t an uncommon post to see on his page nowadays as the New York City resident has been promoting small businesses all across the city that are struggling during the pandemic. As hard as it is to see, it’s also amazing to watch the response from the local community come together and support small businesses – and anyone who lives or has visited NYC knows is the heart and soul of the city.

This one, however, was a little different. In an article the New York Daily News published on October 12th, they write that Nike was cutting ties with the 98-year-old shop after fifty years.

"When Frank’s starting doing business with Nike, the store had already been open for decades and the global giant (Nike) was still a small operation named Blue Ribbon Sports."

Larry McShane (New York Daily News) writes.

“'Before they had anything, we were there,' said Stein. 'If it wasn’t for guys like me, they wouldn’t be here.'”

In a September email, Nike says that the shop “No longer aligns with our distribution policy … This notice reflects a definitive and final decision by the company.”

"… just about every square inch of store is jam-packed with inventory: NFL, NBA and MLB jerseys, fishing poles, rifles, shoes, sneakers, socks, baseball gloves. Gear for city sanitation and postal workers. Camping equipment. Navigating the inventory to reach Stein’s office is a winding walk through an urban corn maze.

Nike’s Midtown flagship store is a bit different: Six stories, with more than 68,000 square feet of gleaming space on Fifth Ave.

Asked specifically about the Bronx operation, the global giant (Nike) offered its view of the future without mentioning the past.

'Nike has a bold vision … one closely aligned with what consumers want and need,' said a spokesman. 'As part of our recently announced Consumer Direct Acceleration strategy, we are doubling down on our approach with Nike Digital and our owned stores, as well as a smaller number of strategic partners who share our vision to create a consistent, connected and modern shopping experience.'"

It’s sad to say but this doesn’t come as a surprise. In the modern day we see less and less small, family owned businesses; and with the Coronavirus pandemic even more are going out of business - never to be seen again. Of course it’s not always the easiest, or in some cases even possible, to support locally owned businesses, but if this trend continues there will be none left.

Support small business, shop local!

Read the full article on New York Daily News at the link below:


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