Travis Scott for Collaborator of the Year
Travis Scott is back at it again with yet another hot collab. This time, the rapper teamed up with PlayStation to create both content and merch.
Image Source: Business Insider
Last week, Scott was named the new strategic creative director for PlayStation, a partnership which we will likely learn more about in the coming months. In a new instagram video, Scott declared that his first move in his new position was to "rebuild an office." The video features PlayStation employees sporting the Air Jordan 1 Low 'Cactus Jack' sneakers, which the musician released last year. But the most hyped part of the video came when a never-before-seen Nike x PlayStation x Dunks flashed across the screen, prompting sneakerheads to speculate on a new drop later this year.
Image Source: Complex
The rapper is no stranger to working on collaborations. Earlier this year, Scott teamed up with McDonald's to offer the official "Cactus Jack" meal - a Quarter Pounder with cheese, bacon, and lettuce, medium fries with bbq dipping sauce, and a Sprite - exclusively for one month straight. This was the artists' favorite meal to order from McDonald's growing up and was a viral success for McDonalds.
These iconic collaborations are beneficial for both Scott and the brands he partners with. So why PlayStation? According to the company, "Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans." Keep your eyes peeled for this upcoming drop - we know we will!
Sources: GQ Magazine, Footwear News, Mashed, PlayStation Blog