Trophy Room x Jordan 1... Bring Your Wallet or Don’t Bother
by Ricky Nariani
Michael Jordan’s son, Marcus Jordan, has built a steady reputation amongst sneaker collectors for dropping some exciting Air Jordan collaborations. And can you blame him? MJ is his father after all! Marcus, or @HEIRMJ as he calls himself, is also the owner of Trophy Room – a Florida-based boutique that sells (you guessed it!) apparel and footwear with a strong basketball theme that honors his father. Trophy Room has partnered with Nike in the past to release a handful of stellar and extremely limited Air Jordan collaborations. Some have flopped, like the French Blue Jordan 16s, but others, such as the Trophy Room Jordan 5s, have performed extremely well in the secondary resale market. However, those in the sneaker community know that Trophy Room release procedures are questionable
Let's talk about the practice of “backdooring” briefly. This is when a retailer will sell pairs at a premium price to a select group of resellers before release. Backdooring itself is not new but when abused at scale can turn buyers sour. The upcoming Trophy Room Jordan 1s are looking to be no different. Pictures with individuals who’ve managed to secure hundreds of pairs are floating around social media, which will undoubtedly make an already difficult release almost impossible.
Frankly, we at CASHE love this Jordan 1 collaboration. It is quite possibly Trophy Room’s biggest release yet – and very limited at only 12,000 pairs globally. Each pair is numbered and is the cherished Chicago colorway. The shimmering leather, translucent sole, and aged detailing makes it one of the most talked about Jordan 1 releases in a long time. But the reality is, you’re not going to get a pair unless you’re prepared to dish out $2K or more. It is unknown how many pairs will actually release to the public, but we can confirm that only a very (very!) small fraction of the 12,000 pairs will truly be released.
But let's take a moment to step back.... the reality that only a small number of pairs will be released to the general public doesn’t change the fact that most of us would take an L and end up forking out $1.3K+ on release day anyways. So, for 99.9% of us, nothing has really changed. One could’ve expected a release of this caliber would be in the $1300-1500 price range on release day, somewhere around $2K in the 6 months after release, $2.5K about a year after release. Then “to the moon” (or “NASA”) after that. Given that this Trophy Room release is limited and vast majority of pairs will be out of reach for buyers, our expectation is that prices for the Trophy Room Jordan 1 will be in the $1800-$2000 range, which is current pricing at time of writing, for a short period of time. We should expect them to touch $2500-$3000 relatively quickly, within the 12 month period. And then, “NASA”.
Chicago colorway Jordan 1 collaborations always do well and are highly revered by collectors. For example, the Off White Jordan 1 have skyrocketed in value with some sizes well north of $5,000. Our view is that this collaboration will reach those heights – but we are weary of buyer fatigue and the ongoing financial impact of the pandemic. Proceed with caution, but if you want a pair... bring your wallet!